Business Intelligence (BI) is revolutionizing the FMCG industry by transforming raw data into actionable insights. From trade promotion optimization and marketing campaign analysis to sales forecasting and inventory management, BI tools help Consumer Packaged Goods (CPG) companies drive performance, streamline operations, and improve customer engagement. With advanced data visualizati... https://www.essindia.com/blog-details.php/harness-the-power-of-business-intelligence-analytics-in-the-fmcg-industry