Once a niche beverage brewed in home kitchens, kombucha has bubbled into the mainstream as consumers chase gut-friendly, low-sugar alternatives to soda and alcohol. For brands and retailers, this shift presents an exciting opportunity: a category that blends wellness, flavor innovation, and lifestyle storytelling. https://www.briefingwire.com/pr/kombucha-market-growth-driven-by-rising-demand-for-functional-beverages