Mainly because breakthrough doesn’t come from looking ahead to factors to settle. It comes from picking out to guide when issues remain uncertain. And that alternative—to help keep likely, to help keep clarifying, to maintain aligning—may be the difference between transformation that fades and transformation that finishes. Although C-suite notice https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/